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This is a common concern, and for good reason. A short, well-written bio can go along way in making a good impression on potential clients. The trick is to keep it concise and interesting while focusing on establishing your abilities as a person and as an agent.
Contrary to popular belief potential clients care little about where you went to college or how many associations you belong to. What people do care about is whether or not you’re going to take care of their needs.
A good personal introduction should be just that—personal. Avoid sounding too professional; try to imagine your talking to your client over dinner. You are their friend, their mentor, and their servant. Your goal is to demonstrate how your personality, professional skills, and character are going to meet the needs of your clients, and nothing more
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