|
The new National Do Not Call list has some companies fearing for their lives. However it really isn’t a bad thing for the real estate industry. All it does it eliminate our ability to make cold contacts, which no one likes to do anyway.
A real estate agent can market his services in two ways. Either he can make cold contacts to people who may or may not be looking for real estate services, or he can focus on attracting people who are looking for services. In my opinion, it’s more time effective to focus on those who are in the market for real estate help. However, some people still like the blanket approach of cold contacting. For the agent looking for ways of drumming up business that don’t involve the telephone, here are a few options:
- Mailers (a successful mail campaign can create dozen of leads and several sales per month)
- Signage (Placed in a good location, signs bring in many contacts)
- Open Houses (Open houses attract people who are in the market. If you hold it, they will come!)
- Seminars (Similar to an open house, seminars attract buyers and sellers who are in the market!)
- Private seller Contacts (Contacting FSBO’s are the traditional way to drum up new clients)
- Expired Listing Contacts (Pick up where other realtors have failed, and you can be in business in a hurry)
All these ideas are great and all realtors use some of them at one time or another, but the most effective way of finding clients is networking! Staying in contact with satisfied customers and establishing yourself as a hardworking, successful realtor will generate more future business than just about anything you can do. Networking involves working the phones and letting people know what you’re doing and where you’re.
|
